Nollywood actor Femi Adebayo launches Euphoria 360 Hub, a multi-studio film and media complex in Lagos

Nollywood actor and filmmaker Femi Adebayo opened Euphoria 360 Hub on October 6, 2026, in Oregun, Ikeja, Lagos. The hub centres on two large production studios: the 568-square-metre Adebayo Salami Studio, built for cinema, green-screen and CGI work, music videos and events, and a second, 385-square-metre studio. Sound facilities include a 9.1.6 Dolby Atmos studio, a separate Foley and sound studio, and a recording and music production section.

There are two cinema rooms for screening finished work, plus a photography studio, post-production suites, an editing area, a podcast room, a vintage room used as a shoot backdrop, makeup and dressing rooms, conference rooms and a cafeteria.

A figure of ₦40 billion for the hub circulated widely online after the launch. Adebayo addressed it directly in a TVC interview, saying, "No, I didn't spend up to 40 billion like people have been saying." He didn't offer an alternative figure, so no verified cost for the facility is currently available.

Euphoria360 Media, which Adebayo founded, has previously produced the Yoruba epic "King of Thieves" (2022) and Netflix's "Jagun Jagun" (2023). A purpose-built, multi-studio production hub of this scale is unusual for a single Nollywood figure to deliver outright, rather than lease space project by project. If Euphoria360 keeps investing in infrastructure (the academy, the equipment rental operation reported on site) rather than only content, it would be one of the more capitalised production-facility operators to emerge from Lagos's film industry in recent years.